I’ve written before on the importance of a brand in the marketing scheme of a self-published author. That post is still a good primer for the bare basic concepts of branding. It’s full of good advice that boils down to “make conscious choices about your brand and then implement them in ways that are true to the brand.” Or, to put it shorter, make your branding intentional. Brand with intent.
Recently, I visited an author’s conference that had a plethora of workshops and panels as part of its lineup. Always curious what others are saying about my area of expertise, I visited two different panels on the topic of branding yourself as a self-published author.
Although I draw from expertise throughout our company, you’ve mainly heard directly from me on this blog so far. Today, though, you have the good fortune of hearing the thoughts of Steed Brown, our Operations Manager. He’s a smart guy with a lot of interesting thoughts who is definitely the grease that keeps the D2D machine rolling. Steed has kind of a weird question to ask you. He wonders…do you dogfood?
Last week, I explained the bare minimums of creating a brand for yourself as an author. I mentioned how logos and color schemes are vital starters, but you’ve got to take them into every aspect of how you interact with the public. I made it clear that while the brand must eventually be comprehensive – covering everything from the clothes you wear to the look of your covers, and even infiltrating specific words and how you use them in public – it doesn’t have to start out all-encompassing.
In many ways, marketing may be the most mysterious concept the self-published author faces. Even after you pierce the veil of what constitutes marketing, you have to learn other concepts like “branding,” “reach,” and “impressions.” Assuming you get your mind around a few individual concepts under the big tent of marketing, how do you turn that into a plan that you can implement across your own website, various social media outlets, and advertising opportunities? And what’s all this going to cost?