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Viewing posts from May, 2015

Sales Tools - The Title

A title. Every book has one. It’s often the first thing that could grab a potential reader. But how do you know when you’ve found a good one? Should it be clever? Informative? Provocative? All of the above? And how should a self-published author best leverage the book’s title as an effective sales tool?

Sales Tools - An Introduction

Writers write for a million different reasons, and rarely just one. For pleasure. To memorialize. To exorcise personal demons. For posterity. Because there’s a story to tell. But everyone reading this post almost certainly has one reason in common: we write to sell. And there’s nothing wrong with that! It’s called commercial art, after all. Don’t miss the fact that there are two parts to that equation, both the commercial and the art.

The Self-Publishing Gamble

There is an oft-repeated comparison between self-publishing and staking wild gambles on casino games like slot machines or roulette. The thinking goes that once you publish, you’ve paid your money and all you can do is trust your luck. This isn’t new thinking. It’s also been said of traditional publishing for years.

Beautiful Formatting

Formatting. Would I be too dramatic in declaring it the bane of the self-published author’s existence? It is literally the first thing you have to do if you want to publish your book. And if the book is formatted poorly, it could kill any interest before a single word is read. So you have to format. And you have to format well. But how? And with what? Will it cost a fortune? What are my options? Read on to find out…