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Author Marketing 101: Part 2—Advanced Approaches

Author Marketing 101: Part 1—The Absolute Basics

The Pocket Guide to eBook Layout

Formatting your book for eBook distribution can seem complicated, but there are some best practices that will make things easier. The important thing to remember: Formatting your eBook is about giving your readers a good experience, regardless of what device they read on.

The 4 R's of Ranking a Book with Category Selection

Define Your Ideal Reader

Every word you write is meant for someone. And the more specific your idea of that someone, the more impact your writing can have. Identifying and defining your ideal reader, then, is an exercise in honing and improving your craft. Knowing who you’re writing for will help you get better at this—and as a side benefit, it will help you in marketing your work as well.

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