Viewing posts for the category Marketing & Promotion
First—congratulations! It’s taken late nights, sacrifices, head-pounding moments of writer’s block, and more than a few cups of coffee (or something stronger). But you did it!
Promoting and marketing your books is vital to success. After all, readers can’t flock to you if they don’t know you exist. But promotion can be expensive, and all that overhead comes out of your pocket.
Last time we talked about three very important bits of overhead that are essentially unavoidable in the author business. They may seem basic, but it turns out they’re a bit more complex than most authors imagine.