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Author Marketing 101: Part 2—Advanced Approaches

Author Marketing 101: Part 1—The Absolute Basics

The 4 R's of Ranking a Book with Category Selection

When is it time to go wide?

Deciding between exclusivity and wide distribution can be a challenge. Like every other part of your author business, distribution should be handled strategically. You’ll want to look at the goals and needs of your business to determine the best plan—and it’s best not to assume that any one plan is better by default. In this week’s post, we’ll look at reasons why you might choose one strategy over another, and decide when exactly is a good time to go wide.

Define Your Ideal Reader

Every word you write is meant for someone. And the more specific your idea of that someone, the more impact your writing can have. Identifying and defining your ideal reader, then, is an exercise in honing and improving your craft. Knowing who you’re writing for will help you get better at this—and as a side benefit, it will help you in marketing your work as well.

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