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Viewing posts for the category Marketing & Promotion

How to build your author platform (starting where you are)

If you’ve been in self publishing for more than a few minutes, it’s likely you’ve heard the term “author platform.” In simplest terms, an author platform is your ability to sell books because of who you are and who you are connected to.

Use Pre-Orders to Build Buzz (and Test Marketing)

This week’s post includes heavy contributions from D2D’s own Steed Brown, Operations Manager (and all-around awesome guy!)

Solve Reader Problems with Better Book Descriptions (for Non-Fiction)

Books on shelves are nice, but that isn't what they're meant for.

Introducing Universal Book Links - Next-level Discoverability for Authors

Strategic Branding

Hopefully after last week’s post, you have a better grasp on the concept of intentional branding. You now see how, with planning and purpose, a brand can work from basic concepts like a deceptively simple logo and work outward until it permeates every aspect of your brand. And you can also see that branding intentionally can make you recognizable from head to toe, near or far, even if you’re standing in a crowd of similar colleagues. That’s some pretty unbreakable branding. Almost like a Brand of Steel you might say.

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