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Viewing posts for the category Marketing & Promotion

Use Pre-Orders to Build Buzz (and Test Marketing)

This week’s post includes heavy contributions from D2D’s own Steed Brown, Operations Manager (and all-around awesome guy!)

Solve Reader Problems with Better Book Descriptions (for Non-Fiction)

Books on shelves are nice, but that isn't what they're meant for.

Introducing Universal Book Links - Next-level Discoverability for Authors

Strategic Branding

Hopefully after last week’s post, you have a better grasp on the concept of intentional branding. You now see how, with planning and purpose, a brand can work from basic concepts like a deceptively simple logo and work outward until it permeates every aspect of your brand. And you can also see that branding intentionally can make you recognizable from head to toe, near or far, even if you’re standing in a crowd of similar colleagues. That’s some pretty unbreakable branding. Almost like a Brand of Steel you might say.

Intentional Branding

I’ve written before on the importance of a brand in the marketing scheme of a self-published author. That post is still a good primer for the bare basic concepts of branding. It’s full of good advice that boils down to “make conscious choices about your brand and then implement them in ways that are true to the brand.” Or, to put it shorter, make your branding intentional. Brand with intent.

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