Viewing posts for the category The Business Side of Things

The Surprising Truth About ISBN

At some point, every indie author comes up against the question—do I really need an ISBN? Finding a definitive answer to that is going to be tough, thanks to a plethora of opinions from both professional and hobbyist publishers. Those opinions range from “you must” to “you should never,” and every possible answer in between. In this week’s post we’re taking a hard look at ISBNs, digging around a little, and offering our own advice about when or if you should purchase an ISBN. Our answer may surprise you.

Solve Reader Problems with Better Book Descriptions (for Non-Fiction)

Books on shelves are nice, but that isn't what they're meant for.

The Costs of Self-Publishing 101 - Marketing Part 2: Execution

Last week, I explained the bare minimums of creating a brand for yourself as an author. I mentioned how logos and color schemes are vital starters, but you’ve got to take them into every aspect of how you interact with the public. I made it clear that while the brand must eventually be comprehensive – covering everything from the clothes you wear to the look of your covers, and even infiltrating specific words and how you use them in public – it doesn’t have to start out all-encompassing.

The Costs of Self-Publishing 101 – Marketing Part 1: Branding

In many ways, marketing may be the most mysterious concept the self-published author faces. Even after you pierce the veil of what constitutes marketing, you have to learn other concepts like “branding,” “reach,” and “impressions.” Assuming you get your mind around a few individual concepts under the big tent of marketing, how do you turn that into a plan that you can implement across your own website, various social media outlets, and advertising opportunities? And what’s all this going to cost?

The Costs of Self-Publishing 101 - Taxes

Cliché or not, we all know the two inevitable things in this world: death and taxes. Funny enough, both of them take you by inches, nibbles, and bits at a time. Well, beating death is somebody else’s job. I’m here to give you some very general financial planning advice for the self-published author.

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