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Author Marketing 101: Part 3 — Best Practices

Let’s be absolutely clear: There is no one, right way to market your work.

Author Marketing 101: Part 2—Advanced Approaches

Author Marketing 101: Part 1—The Absolute Basics

When is it time to go wide?

Deciding between exclusivity and wide distribution can be a challenge. Like every other part of your author business, distribution should be handled strategically. You’ll want to look at the goals and needs of your business to determine the best plan—and it’s best not to assume that any one plan is better by default. In this week’s post, we’ll look at reasons why you might choose one strategy over another, and decide when exactly is a good time to go wide.

How to build your author platform (starting where you are)

If you’ve been in self publishing for more than a few minutes, it’s likely you’ve heard the term “author platform.” In simplest terms, an author platform is your ability to sell books because of who you are and who you are connected to.

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