Viewing posts tagged Business
If you’ve been in self publishing for more than a few minutes, it’s likely you’ve heard the term “author platform.” In simplest terms, an author platform is your ability to sell books because of who you are and who you are connected to.
Last week, I explained the bare minimums of creating a brand for yourself as an author. I mentioned how logos and color schemes are vital starters, but you’ve got to take them into every aspect of how you interact with the public. I made it clear that while the brand must eventually be comprehensive – covering everything from the clothes you wear to the look of your covers, and even infiltrating specific words and how you use them in public – it doesn’t have to start out all-encompassing.
In many ways, marketing may be the most mysterious concept the self-published author faces. Even after you pierce the veil of what constitutes marketing, you have to learn other concepts like “branding,” “reach,” and “impressions.” Assuming you get your mind around a few individual concepts under the big tent of marketing, how do you turn that into a plan that you can implement across your own website, various social media outlets, and advertising opportunities? And what’s all this going to cost?
Cliché or not, we all know the two inevitable things in this world: death and taxes. Funny enough, both of them take you by inches, nibbles, and bits at a time. Well, beating death is somebody else’s job. I’m here to give you some very general financial planning advice for the self-published author.
Editing is the final step that transforms a manuscript into a novel. Or it’s the first step in turning a novel into a published work. Better yet, it’s both. That should tell you how important editing is. But how much should it cost you? Would it shock you to realize that the answer depends on what you mean by editing?