Viewing posts tagged marketing and promotion
Last time we talked about three very important bits of overhead that are essentially unavoidable in the author business. They may seem basic, but it turns out they’re a bit more complex than most authors imagine.
Let’s be absolutely clear: There is no one, right way to market your work.
Deciding between exclusivity and wide distribution can be a challenge. Like every other part of your author business, distribution should be handled strategically. You’ll want to look at the goals and needs of your business to determine the best plan—and it’s best not to assume that any one plan is better by default. In this week’s post, we’ll look at reasons why you might choose one strategy over another, and decide when exactly is a good time to go wide.