Viewing posts tagged marketing and promotion
There are a lot of tools in the publishing tool belt, and each has its own unique purpose and strength. Few, though, have more sway over a would-be reader than the book description.
Building a mailing list is one of the most important things a self-published author can do to turn her successes into a real career. Discovery is the biggest challenge for any writer, but once you’ve been discovered, it’s critical to keep that new fan engaged.
I’ve written before on the importance of a brand in the marketing scheme of a self-published author. That post is still a good primer for the bare basic concepts of branding. It’s full of good advice that boils down to “make conscious choices about your brand and then implement them in ways that are true to the brand.” Or, to put it shorter, make your branding intentional. Brand with intent.
Last week, I explained the bare minimums of creating a brand for yourself as an author. I mentioned how logos and color schemes are vital starters, but you’ve got to take them into every aspect of how you interact with the public. I made it clear that while the brand must eventually be comprehensive – covering everything from the clothes you wear to the look of your covers, and even infiltrating specific words and how you use them in public – it doesn’t have to start out all-encompassing.
Recently we attended BookExpo America and UPublishU, a large publishing-industry conference and tradeshow. While there, we had the opportunity to host a panel that included the talented and wonderful AD Starrling. Dr. Starrling talked with great excitement about Mark Dawson and his knowledge on how to market your self-published books via Facebook ads. Our ears perked up, but we really got interested when she mentioned that Mr. Dawson planned to offer a paid course in addition to all the free advice he'd given on the subject.