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Viewing posts tagged Sales Tools

The Surprising Truth About ISBN

At some point, every indie author comes up against the question—do I really need an ISBN? Finding a definitive answer to that is going to be tough, thanks to a plethora of opinions from both professional and hobbyist publishers. Those opinions range from “you must” to “you should never,” and every possible answer in between. In this week’s post we’re taking a hard look at ISBNs, digging around a little, and offering our own advice about when or if you should purchase an ISBN. Our answer may surprise you.

How to build your author platform (starting where you are)

If you’ve been in self publishing for more than a few minutes, it’s likely you’ve heard the term “author platform.” In simplest terms, an author platform is your ability to sell books because of who you are and who you are connected to.

Use Pre-Orders to Build Buzz (and Test Marketing)

This week’s post includes heavy contributions from D2D’s own Steed Brown, Operations Manager (and all-around awesome guy!)

Feature Highlight - New Release Notifications

Building a mailing list is one of the most important things a self-published author can do to turn her successes into a real career. Discovery is the biggest challenge for any writer, but once you’ve been discovered, it’s critical to keep that new fan engaged.

Intentional Branding

I’ve written before on the importance of a brand in the marketing scheme of a self-published author. That post is still a good primer for the bare basic concepts of branding. It’s full of good advice that boils down to “make conscious choices about your brand and then implement them in ways that are true to the brand.” Or, to put it shorter, make your branding intentional. Brand with intent.