Viewing posts tagged Sales Tools
I’ve written before on the importance of a brand in the marketing scheme of a self-published author. That post is still a good primer for the bare basic concepts of branding. It’s full of good advice that boils down to “make conscious choices about your brand and then implement them in ways that are true to the brand.” Or, to put it shorter, make your branding intentional. Brand with intent.
Never judge a book by its cover, or so the saying goes. Except we all do it all the time! And, as commercial authors, we actually want people to judge our books by the cover. That’s why we spend so much time and money on them (or ought to). But are there any guidelines to covers that will make them the most effective sales tool they can be?
A title. Every book has one. It’s often the first thing that could grab a potential reader. But how do you know when you’ve found a good one? Should it be clever? Informative? Provocative? All of the above? And how should a self-published author best leverage the book’s title as an effective sales tool?
Writers write for a million different reasons, and rarely just one. For pleasure. To memorialize. To exorcise personal demons. For posterity. Because there’s a story to tell. But everyone reading this post almost certainly has one reason in common: we write to sell. And there’s nothing wrong with that! It’s called commercial art, after all. Don’t miss the fact that there are two parts to that equation, both the commercial and the art.