Writing a Total Piece of Craft

Writing a Total Piece of Craft

We talk a lot about the business of publishing—everything from picking the right title and choosing the right cover to writing a winning book description and marketing your book to readers. All that is important, particularly for authors just getting into the...
Define Your Ideal Reader

Define Your Ideal Reader

Every word you write is meant for someone. And the more specific your idea of that someone, the more impact your writing can have. Identifying and defining your ideal reader, then, is an exercise in honing and improving your craft. Knowing who you’re writing for will...