{"id":206582,"date":"2023-01-31T09:00:00","date_gmt":"2023-01-31T15:00:00","guid":{"rendered":"https:\/\/www.draft2digital.com\/blog\/?p=206582"},"modified":"2023-02-06T21:01:08","modified_gmt":"2023-02-07T03:01:08","slug":"the-top-7-social-media-best-practices-for-indie-authors","status":"publish","type":"post","link":"https:\/\/www.draft2digital.com\/blog\/the-top-7-social-media-best-practices-for-indie-authors\/","title":{"rendered":"The Top 7 Social Media Best Practices for Indie Authors"},"content":{"rendered":"\n

Love it or hate it, social media can be a valuable component of any indie author\u2019s overall book promotion strategy. With 4.9 billion active social media users<\/a> and counting, social media is an excellent resource for finding and connecting with like-minded authors and readers.\u00a0<\/p>\n\n\n\n

But there\u2019s a dark side to social. Used incorrectly, it can be a daunting and paralyzing time suck, so it\u2019s worth being careful about how you employ it on your indie author journey.<\/p>\n\n\n\n

In this post, we\u2019ll cover the top 7 social media best practices for indie authors.<\/strong><\/p>\n\n\n\n

Which social media platform is best for indie authors?<\/h2>\n\n\n\n

First things first: which platform is best to maximize your reach as a writer? We get this question a lot, and the answer is: it depends. It depends partly on who your target reader is (their age, digital fluency, and communication style) and largely on where YOU want to spend your time. If you can\u2019t stand TikTok, you\u2019re probably not going to be able to compete for attention against authors who post daily and clearly enjoy the process.<\/p>\n\n\n\n

Contrary to popular belief, no one has the time to stay active and engaged on every platform out there. You\u2019d need a dedicated social media team for that\u2014and if you\u2019re working with a team of one, you\u2019ll need to invest your time and energy where it counts most.<\/p>\n\n\n\n

The truth is, no single social media platform is the \u201cbest\u201d for authors to focus on.<\/strong> So pick a platform you enjoy\u2014just one, to start\u2014and focus on building your audience<\/a> there. The platform you are naturally drawn to is where you\u2019re most likely to excel.<\/p>\n\n\n\n

#1: Pick one platform you enjoy using<\/h2>\n\n\n\n

This guideline bears repeating. The best social media platform for you is one you enjoy (or at least, don\u2019t hate) using. You won\u2019t keep showing up on a platform you can\u2019t stand, and readers can smell a lack of authenticity from miles away.<\/p>\n\n\n\n

Don\u2019t spread yourself too thin by trying to be everywhere at once: Facebook, Twitter, LinkedIn, Pinterest, Instagram, YouTube, TikTok \u2026 The list gets longer every year. Slapping up a profile on each platform just creates a lot of empty space when you inevitably don\u2019t have the time to keep them all up, so focus on one or two platforms and build from there.<\/p>\n\n\n\n

#2: Post regularly<\/h2>\n\n\n\n

Consistency is key. Your social media presence should be regular and reliable, not random. Make it a commitment to show up every day, much like writing your pages\u2014even if it\u2019s just to connect with other users on your platform of choice.<\/p>\n\n\n\n

Regular social media use is a strategic exercise. Don\u2019t just post whatever you\u2019re \u201cin the mood\u201d for. Make a plan in advance, aiming for at least one post a day on Twitter or two per week on Instagram, TikTok, or Facebook.<\/p>\n\n\n\n

One way to avoid burnout or social media writer\u2019s block<\/a> is to plan themed days. For example, post reviews on Tuesdays, writing updates on Fridays, etc. When you know ahead of time what type of post you need to write, you\u2019re that much closer to Done. Making a schedule also helps keep you on track toward your goals. <\/p>\n\n\n\n

#3: Be authentic<\/h2>\n\n\n\n

Readers want to engage directly with authors as relatable human beings, so don\u2019t spin your wheels creating a picture-perfect facade. No one will fall for it, and you won\u2019t cultivate the true fans<\/a> you\u2019re looking for. <\/p>\n\n\n\n

Building relationships takes time, and that holds true for digital relationships with readers as well. Active social media platforms can take months or years to cultivate, so practice showing up regularly and be patient.<\/p>\n\n\n\n

Genuinely engage with readers and other writers online. Make recommendations, ask and answer questions, and give others a look behind the curtain. Whether you\u2019re struggling with your writing project or flying through it, post about your experience on social media. You\u2019ll provide either inspiration or validation for other writers and form some authentic connections along the way. You can even poll other readers and writers for their thoughts on a sticky plot point or potential cover design.<\/p>\n\n\n\n

#4: Cultivate the world of your work<\/h2>\n\n\n\n

Social media offers another venue to expand on the world of your work, drawing readers even deeper into your research and expertise or character-driven universes. Non-fiction and fiction authors alike can share details of their research, whether or not they\u2019ll make it into the book. <\/p>\n\n\n\n

You can even pull readers into your writing process, offer additional information about secondary characters, etc. Give readers a peek behind the curtain and draw them even further into the world you\u2019re building with your words.<\/p>\n\n\n\n

#5: You don\u2019t have to pay to play<\/h2>\n\n\n\n

Yes, paid ads can be helpful if you have the budget and know how to use them\u2014but you can extend your reach without them. Don\u2019t make the mistake of thinking that you need to pay for ad space to grow your social media following. You don\u2019t\u2014you just need the patience to cultivate an audience organically.<\/p>\n\n\n\n

On Facebook, joining genre-based groups is a great way to meet others in the community. As you extend your reach on any platform, you can contact even more readers and other writers by promoting book giveaways, special sales, and anything else the wider world should know about.<\/p>\n\n\n\n

#6: Get active in communities<\/h2>\n\n\n\n

Treat social media like a two-way conversation. Ask questions and talk to other users like they\u2019re strangers at a party. Don\u2019t talk at them about your book and nothing else; behave like an interesting party guest with tips and insights to share.<\/p>\n\n\n\n

Follow others, engage authentically, and help writers who are looking for the wisdom you have to share. Social media isn\u2019t just a great place to find readers and market your work; it\u2019s also the perfect venue to cultivate relationships with other writers in your genre. <\/p>\n\n\n\n

So follow writers and readers you actually relate to and want to follow. Don\u2019t blindly follow thousands of other people in the vain hope that they\u2019ll follow you back. Instead, engage with people you genuinely want to interact with. They\u2019re much more likely to interact with you in return.<\/p>\n\n\n\n

Get to know people online by demonstrating a genuine interest in what they\u2019re saying and providing value in conversations, and your presence will grow organically. <\/p>\n\n\n\n

#7: Don\u2019t neglect your email list<\/h2>\n\n\n\n

Social media can be useful, but there\u2019s no replacement for direct contact with readers via an email list<\/a> that you own. Offer up free short stories or other incentives to encourage your readers to subscribe, and you\u2019ll retain the ability to contact them no matter what changes on your social media platform of choice. Otherwise, you risk losing contact with your entire audience overnight with a mere change in algorithm.<\/p>\n\n\n\n

<\/p>\n\n\n\n

Those are our top social media tips. Have more that we didn\u2019t consider here? Share them below!<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Love it or hate it, social media can be a valuable component of any indie author\u2019s overall book promotion strategy. With 4.9 billion active social media users and counting, social media is an excellent resource for finding and connecting with like-minded authors and readers.\u00a0 But there\u2019s a dark side to social. Used incorrectly, it can […]<\/p>\n","protected":false},"author":25,"featured_media":206609,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[469],"tags":[47,135,48,82],"table_tags":[],"class_list":["post-206582","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-author-how","tag-author-marketing","tag-best-practices","tag-indie-author","tag-social-media"],"yoast_head":"\nThe Top 7 Social Media Best Practices for Indie Authors - Draft2Digital | Blog<\/title>\n<meta name=\"description\" content=\"How should indie authors use social media? Which social platform is best for writers? 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