Blog

Feature Highlight - Automated End-matter

Posted by: Joshua Unruh in Feature Highlight 2 years ago

One of the most common questions we’re asked by writers considering our service is, “What will you do to help me promote my book?” That expectation surprised us at first; we’re not a publisher, we’re a distributor, and traditionally the only promotion a publisher would expect from a distributor is availability.

Strategic Branding

Posted by: Joshua Unruh in Marketing & Promotion 2 years, 2 months ago

Hopefully after last week’s post, you have a better grasp on the concept of intentional branding. You now see how, with planning and purpose, a brand can work from basic concepts like a deceptively simple logo and work outward until it permeates every aspect of your brand. And you can also see that branding intentionally can make you recognizable from head to toe, near or far, even if you’re standing in a crowd of similar colleagues. That’s some pretty unbreakable branding. Almost like a Brand of Steel you might say.

Intentional Branding

Posted by: Joshua Unruh in Marketing & Promotion 2 years, 2 months ago

I’ve written before on the importance of a brand in the marketing scheme of a self-published author. That post is still a good primer for the bare basic concepts of branding. It’s full of good advice that boils down to “make conscious choices about your brand and then implement them in ways that are true to the brand.” Or, to put it shorter, make your branding intentional. Brand with intent.

An Introduction to Branding

Posted by: Joshua Unruh in Marketing & Promotion 2 years, 2 months ago

Recently, I visited an author’s conference that had a plethora of workshops and panels as part of its lineup. Always curious what others are saying about my area of expertise, I visited two different panels on the topic of branding yourself as a self-published author.

Do You Dogfood?

Posted by: Joshua Unruh in Special Guest Post 2 years, 2 months ago

Although I draw from expertise throughout our company, you’ve mainly heard directly from me on this blog so far. Today, though, you have the good fortune of hearing the thoughts of Steed Brown, our Operations Manager. He’s a smart guy with a lot of interesting thoughts who is definitely the grease that keeps the D2D machine rolling. Steed has kind of a weird question to ask you. He wonders…do you dogfood?

• Page 10 of 13
• ←
• 4
• 5
• 6
• 7
• 8
• 9
• 10
• 11
• 12
• 13
• →