Use Pre-Orders to Build Buzz (and Test Marketing)

This week’s post includes heavy contributions from D2D’s own Steed Brown, Operations Manager (and all-around awesome guy!)

The Psychology of Book Titles

What’s in a name? It’s a more complicated question than you might think, because the name of your book can indicate everything from tone to genre to setting and more. Choosing the perfect title for a work is about more than finding something that sounds cool—it’s a shorthand communication with the reader, encouraging them to pick up, purchase, and read your work.

The Psychology of a Good Book Cover

Solve Reader Problems with Better Book Descriptions (for Non-Fiction)

Books on shelves are nice, but that isn't what they're meant for.

Capture Readers With Better Book Descriptions (For Fiction)

A good book description captures the reader, and won't let them go—like an octopus with dependency issues.There are a lot of tools in the publishing tool belt, and each has its own unique purpose and strength. Few, though, have more sway over a would-be reader than the book description.