Promoting and marketing your books is vital to success. After all, readers can’t flock to you if they don’t know you exist. But promotion can be expensive, and all that overhead comes out of your pocket.
Last time we talked about three very important bits of overhead that are essentially unavoidable in the author business. They may seem basic, but it turns out they’re a bit more complex than most authors imagine.
One of the burdens shouldered by indie authors is the overhead of the business. With a traditional publishing contract, some of that overhead is mitigated. The author isn’t asked to pay directly for cover design, layout, or distribution—though ultimately the cost of these services is factored into the royalty deal between the author and the publisher.