Viewing posts from June, 2015
Sales Tools - The Product Description
Posted by: Joshua Unruh in Marketing & Promotion 3 years ago
Sales Tools - The Cover
Posted by: Joshua Unruh in Marketing & Promotion 3 years ago
Never judge a book by its cover, or so the saying goes. Except we all do it all the time! And, as commercial authors, we actually want people to judge our books by the cover. That’s why we spend so much time and money on them (or ought to). But are there any guidelines to covers that will make them the most effective sales tool they can be?
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