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Viewing posts tagged social media

Making Yourself the Brand

How to build your author platform (starting where you are)

If you’ve been in self publishing for more than a few minutes, it’s likely you’ve heard the term “author platform.” In simplest terms, an author platform is your ability to sell books because of who you are and who you are connected to.

Special Guest Post - Mark Dawson on Facebook Advertising

Recently we attended BookExpo America and UPublishU, a large publishing-industry conference and tradeshow. While there, we had the opportunity to host a panel that included the talented and wonderful AD Starrling. Dr. Starrling talked with great excitement about Mark Dawson and his knowledge on how to market your self-published books via Facebook ads. Our ears perked up, but we really got interested when she mentioned that Mr. Dawson planned to offer a paid course in addition to all the free advice he'd given on the subject.