by Sarah Kuiken | Mar 14, 2022 | Author Essentials, Author How-To & Mindset
They say you have to spend money to make money—but that old chestnut is missing a crucial word. Really, it should say that you have to spend money wisely to make money. Not all advertising investments are created equal, and indie author marketing is no exception....
by Kevin Tumlinson | May 27, 2021 | Self Publishing Insiders Podcast
Episode Summary Writing cross-genre can be tricky. It means cultivating more than one audience, and not only writing for that audience but marketing specifically to them. Keeping all those plates spinning can be a chore, but Timothy Cerepaka has worked out a process...