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How to Write Compelling Ads that Sell Books (Part 2)

How to Write Compelling Ads that Sell Books (Part 2)

by Sarah Kuiken | Feb 28, 2023 | Author How-To & Mindset

If you haven’t read Part 1 of this series yet, go back and check it out! We’re sharing the best ways to make your indie author ads stand out in a crowd.  Let’s jump right in! Make your ad copy “sticky” This might sound odd, but in marketing, the term “sticky” just...
How to Write Compelling Ads that Sell Books (Part 1)

How to Write Compelling Ads that Sell Books (Part 1)

by Sarah Kuiken | Feb 21, 2023 | Author How-To & Mindset

Hopefully, you already tune into our Self-Publishing Insiders live broadcasts or catch up after the fact on the podcast version. (If you don’t, sign up here to be in the know!) If you do follow Self-Publishing Insiders, you probably saw that Sam Horn joined us a few...
The Best Advertising Investments for Indie Authors

The Best Advertising Investments for Indie Authors

by Sarah Kuiken | Mar 14, 2022 | Author Essentials, Author How-To & Mindset

They say you have to spend money to make money—but that old chestnut is missing a crucial word. Really, it should say that you have to spend money wisely to make money. Not all advertising investments are created equal, and indie author marketing is no exception....
Writing Cross-Genre with Timothy Cerepaka // Self Publishing Insiders // EP041

Writing Cross-Genre with Timothy Cerepaka // Self Publishing Insiders // EP041

by Kevin Tumlinson | May 27, 2021 | Self Publishing Insiders Podcast

Episode Summary Writing cross-genre can be tricky. It means cultivating more than one audience, and not only writing for that audience but marketing specifically to them. Keeping all those plates spinning can be a chore, but Timothy Cerepaka has worked out a process...
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