by Kevin Tumlinson | Jul 5, 2017 | Author How-To & Mindset
One of the handiest tools in an author’s marketing toolkit is the reader review. In fact, gathering reviews for your work may be the best marketing move you can make—and a far better strategy than most other marketing approaches. Asking for reviews, however, can be an...
by Kevin Tumlinson | Oct 26, 2016 | Author How-To & Mindset
If you’ve been in self-publishing for more than a few minutes, it’s likely you’ve heard the term “author platform.” In simplest terms, an author platform is your ability to sell books because of who you are and who you are connected to. This week, we’re taking a look...
by Joshua Unruh | Jul 21, 2015 | Author How-To & Mindset
Last week, I explained the bare minimums of creating a brand for yourself as an author. I mentioned how logos and color schemes are vital starters, but you’ve got to take them into every aspect of how you interact with the public. I made it clear that while the brand...