by Kevin Tumlinson | Sep 7, 2021 | Author How-To & Mindset
I love authors. Being one myself, I know I’m biased. I’ll own that. But the label “author” is actually so voluminous, so broad and encompassing, that a statement like “I love authors” doesn’t narrow things down in the least. There are, after all, authors who work from...
by Kevin Tumlinson | Aug 31, 2021 | Author How-To & Mindset
I do a lot of one-on-one author coaching, especially around conference season. And in the decade or so that I’ve been chatting with new, incoming, and will-be authors, there are certain recurring questions that I get asked. Most could be boiled down to “How do I sell...
by Kevin Tumlinson | Mar 15, 2017 | Author How-To & Mindset
Last time we talked about three very important bits of overhead that are essentially unavoidable in the author business. They may seem basic, but it turns out they’re a bit more complex than most authors imagine. This week we’re going to look at the scams and...
by Joshua Unruh | Jul 21, 2015 | Author How-To & Mindset
Last week, I explained the bare minimums of creating a brand for yourself as an author. I mentioned how logos and color schemes are vital starters, but you’ve got to take them into every aspect of how you interact with the public. I made it clear that while the brand...
by Joshua Unruh | Jul 14, 2015 | Author How-To & Mindset
In many ways, marketing may be the most mysterious concept the self-published author faces. Even after you pierce the veil of what constitutes marketing, you have to learn other concepts like “branding,” “reach,” and “impressions.” Assuming you get your mind around a...
