The Opportunity is the Marketing

The Opportunity is the Marketing

I love authors. Being one myself, I know I’m biased. I’ll own that. But the label “author” is actually so voluminous, so broad and encompassing, that a statement like “I love authors” doesn’t narrow things down in the least. There are, after all, authors who work from...
Strategic Branding

Strategic Branding

Hopefully after last week’s post, you have a better grasp on the concept of intentional branding. You now see how, with planning and purpose, a brand can work from basic concepts like a deceptively simple logo and work outward until it permeates every aspect of your...
Intentional Branding

Intentional Branding

I’ve written before on the importance of a brand in the marketing scheme of a self-published author. That post is still a good primer for the bare basic concepts of branding. It’s full of good advice that boils down to “make conscious choices about your brand and then...
An Introduction to Branding

An Introduction to Branding

Recently, I visited an author’s conference that had a plethora of workshops and panels as part of its lineup. Always curious what others are saying about my area of expertise, I visited two different panels on the topic of branding yourself as a self-published author....