Sales Tools – An Introduction

Sales Tools – An Introduction

Writers write for a million different reasons, and rarely just one. For pleasure. To memorialize. To exorcise personal demons. For posterity. Because there’s a story to tell. But everyone reading this post almost certainly has one reason in common: we write to sell....
The Self-Publishing Gamble

The Self-Publishing Gamble

There is an oft-repeated comparison between self-publishing and staking a wild gamble on casino games like slot machines or roulette. The thinking goes that once you publish, you’ve paid your money and all you can do is trust your luck. This isn’t new thinking. It’s...
Beautiful Formatting

Beautiful Formatting

Formatting. Would I be too dramatic in declaring it the bane of the self-published author’s existence? It is literally the first thing you have to do if you want to publish your book. And if the book is formatted poorly, it could kill any interest before a single word...