The 17th Annual Smashwords Summer/Winter Sale is right around the corner! Whether you’re enjoying the Northern Hemisphere heat or you’re bundling up in the Southern Hemisphere, our annual sale is a great time to promote your books!
You can enroll your books in this sale from your “My Books” page on your Draft2Digital account. If you’ve never participated in a Smashwords sale or would like a refresher on how to enroll your books, this handy video explains what the sale is all about and how to enroll your books. Once you’re signed up, check out the resources below to help get you started with promoting your books in the event.
How to Promote Your Participation in the Upcoming Sale
- Share the News With Your Newsletter- Newsletters and email mailing lists are a fantastic way to get your most devoted fans interested. Let them know which books you’re putting on sale and provide direct hyperlinks into the sale.
- Promote on Social Media- If you are on social media, now is the best time to schedule posts to go live during the Summer/Winter Sale. We have included some post templates and graphics below, but some things to keep in mind:
- Before July. Share on Social Media that you have an upcoming promotion to build anticipation and interest.
- During July, make posts that include a link to a sales page. Social media posts only do so much if you aren’t directing your readers to your books!
- Use appropriate hashtags and tags. For this event, we recommend using the hashtags #SWSale2025 and #Smashwords. Feel free to tag us (@Smashwords or @Draft2Digital) in your social media posts!
- Update Your Bios and Webpages- When people visit your profile or website, you want them to know your books are currently involved in an exciting promotion. Make sure the details are prominently featured to encourage readers to check it out.
Promotional Graphics
Our graphic artist has created some stunning graphics you can use when promoting your books as part of the Summer/Winter Sale!
A Banner Graphic (Best used for Emails and Blogs)
A Square Graphic (Perfect for Instagram)
A Rectangle Graphic (Best for Social Media Sites like Facebook and Twitter)
Swipe Copy
Here are some text templates (or “copy”) that you can “swipe” (cut and paste) to use in your marketing. You can use them as-is or update them, but please remember to change “My Book Title” to the title of one of your books.
If you don’t know how to find a specific book page at Smashwords, simply go to your author page (https://www.smashwords.com/profile/view/[YourAuthorName] (without brackets) and select the specific book you want to promote. Once on the individual book page, simply grab the URL from your browser’s address bar.
Email Copy
Hello, Readers!
I’m excited to announce that my book, My Book Title, will be available as part of a promotion on Smashwords for the month of July as part of their 17th Annual Summer/Winter Sale! This is a chance to get my book, along with books from many other great authors, at a discount so you can get right to reading.
You will find the promo here starting on July 1, so save the link:
http://smashwords.com/shelves/promos
Please share this promo with friends and family. You can even forward this email to the avid readers in your life!
Thank you for your help and support!
Happy reading!
Social Media Before July 1
I’m excited to announce my book, My Book Title, will be promoted on @Smashwords for the month of July as part of their Annual Summer/Winter Sale! Be sure to follow me for more updates and links to the promotion for my books and many more! #SWSale2025 #Smashwords
Social Media – Promoting a Specific Book During July
Now is your best chance to find my book, My Book Title, available for a promotional price at @Smashwords as part of their Annual Summer/Winter Sale! Find my book on sale at https://www.smashwords.com/books/view/[YourBookNumber] (do not include the brackets) all month! #SWSale2025 #Smashwords
Social Media – All Your Books are On Sale During July
Now is your best chance to find my entire ebook collection for a promotional price at @Smashwords as part of their Annual Summer/Winter Sale! You can find all my on-sale books at https://www.smashwords.com/profile/view/[YourAuthorName] (without brackets). #SWSale2025 #Smashwords
We’re excited for this year’s seasonal sale and look forward to seeing your book on our promotional shelves at Smashwords!