What's Your Mountain?

What's Your Mountain?

Luck doesn’t make for a good business plan. Sure, there are some authors who have stumbled into phenomenal success, catching momentum from a passing wave that just happened to be close enough to drag them along. It happens. But it isn’t a strategy. You can never count...
Making Yourself the Brand

Making Yourself the Brand

With the epic growth of indie publishing, many authors find themselves struggling with how to differentiate their work and their brand in a sea of similar books. This presents a marketing challenge that can be difficult to overcome—impacting everything from the choice...