by Kevin Tumlinson | Jan 12, 2017 | Author Essentials, Author How-To & Mindset
Marketing is a touchy subject for a lot of authors. Some have the mad skills of a marketing-savvy guru. Some wonder if it’s enough to be on ‘the Facebook.’ Most fall somewhere in the middle. But regardless of where you are on the spectrum, there are strategies you can...
by Kevin Tumlinson | Dec 20, 2016 | Author How-To & Mindset, Features & Walk-Thrus, Guest Post, Knowledge Base
Formatting your book for eBook distribution can seem complicated, but there are some best practices that will make things easier. The important thing to remember: Formatting your eBook layout is about giving your readers a good experience, regardless of what device...
by Tom Corson-Knowles | Dec 8, 2016 | Author How-To & Mindset, Guest Post
by special guest contributor Tom Corson-Knowles Distribution is everything in the publishing business. If you want more sales, you need more than just distribution—you need better placement. In this week’s post, guest poster Tom Corson-Knowles—international...
by Kevin Tumlinson | Nov 30, 2016 | Author How-To & Mindset
Deciding between exclusivity and wide distribution can be a challenge. Like every other part of your author business, distribution should be handled strategically. You’ll want to look at the goals and needs of your business to determine the best plan—and it’s best not...
by Kevin Tumlinson | Nov 17, 2016 | Author How-To & Mindset, Knowledge Base
At some point, every indie author comes up against the question—do I really need an ISBN? Finding a definitive answer to that is going to be tough, thanks to a plethora of opinions from both professional and hobbyist publishers. Those opinions range from “you must” to...
by Kevin Tumlinson | Nov 3, 2016 | Author How-To & Mindset
Every word you write is meant for someone. All writing has a target audience. And the more specific your idea of that someone, the more impact your writing can have. Identifying and defining your ideal reader, then, is an exercise in honing and improving your craft....
