by Kevin Tumlinson | Oct 26, 2016 | Author How-To & Mindset
If you’ve been in self-publishing for more than a few minutes, it’s likely you’ve heard the term “author platform.” In simplest terms, an author platform is your ability to sell books because of who you are and who you are connected to. This week, we’re taking a look...
by Steed Brown | Oct 12, 2016 | Author How-To & Mindset, Features & Walk-Thrus, Guest Post
This week’s post about pre-orders includes heavy contributions from Steed Brown, Operations Manager! As authors, one of the trickiest things about marketing our work is determining whether it’s really having any impact. And sure, we can get buried in a sea of...
by Kevin Tumlinson | Oct 5, 2016 | Author How-To & Mindset
What’s in a name? It’s a more complicated question than you might think, because the name of your book can indicate everything from tone to genre to setting and more. Choosing the perfect book titles for your works is about more than finding something that sounds...
by Kevin Tumlinson | Sep 14, 2016 | Author How-To & Mindset
Book covers are the first bit of customer-facing marketing that your reader will ever see. They’re a shortcut—telling the reader in shorthand that they’ll like this book, that it’s in the genre they love to read, and that the person who wrote it is someone they can...
by Kevin Tumlinson | Sep 6, 2016 | Author How-To & Mindset
A book can be a tangible indicator of your authority on a topic—but a book on the shelf doesn’t make much of an impact. Well-crafted book descriptions will prompt readers to pick up your work so it can start changing their life. Last week we took a deep dive look into...
by Kevin Tumlinson | Aug 24, 2016 | Author How-To & Mindset
There are a lot of tools in the publishing tool belt, and each has its own unique purpose and strength. Few, though, have more sway over a would-be reader than your book descriptions. We’ve talked about descriptions before. You may call it a ‘blurb’ or ‘back...
