Author Overhead, Pt. 2
Last time we talked about three very important bits of overhead that are essentially unavoidable in the author business. They may seem basic, but it turns out they’re a bit more complex than most authors imagine. This week we’re going to look at the scams and...
Author Overhead, Pt. 1
One of the burdens shouldered by indie authors is the overhead of the business. With a traditional publishing contract, some of that overhead is mitigated. The author isn’t asked to cover overhead and pay directly for cover design, layout, or distribution—though...
UBLs for Reviewers, Podcasters & Bloggers
Universal Book Links (UBLs) can streamline how you recommend books to readers, whether you’re an author, a blogger, or anyone looking to profit from reviewing and recommending books. This week’s post will give you a few tips for using UBLs to connect readers to books...
Author Marketing 101: Part 3 — Best Practices
Let’s be absolutely clear: There is no one, right way to market your work. That said, there are some things that will help make marketing your work easier. In this week’s post we’re taking a look at some of the best practices of author marketing. Do...
Author Marketing 101: Part 2—Advanced Marketing Approaches
Everything you read in last week’s post is meant to more or less get you to a base level of marketing performance. You could start and stop right there and do pretty well for yourself. But let’s take things just a smidge further. This week we’re talking about some...
Author Marketing 101: Part 1—The Absolute Basics
Marketing is a touchy subject for a lot of authors. Some have the mad skills of a marketing-savvy guru. Some wonder if it’s enough to be on ‘the Facebook.’ Most fall somewhere in the middle. But regardless of where you are on the spectrum, there are strategies you can...
