Dogfooding for Authors: Do You Dogfood?
Although I draw from expertise throughout our company, you’ve mainly heard directly from me on this blog so far. Today, though, you have the good fortune of hearing the thoughts of Steed Brown. He’s a smart guy with a lot of interesting thoughts, and he has kind of a...
The Costs of Self-Publishing 101 – Marketing Part 2: Execution
Last week, I explained the bare minimums of creating a brand for yourself as an author. I mentioned how logos and color schemes are vital starters, but you’ve got to take them into every aspect of how you interact with the public. I made it clear that while the brand...
The Costs of Self-Publishing 101 – Marketing Part 1: Branding
In many ways, marketing may be the most mysterious concept the self-published author faces. Even after you pierce the veil of what constitutes marketing, you have to learn other concepts like “branding,” “reach,” and “impressions.” Assuming you get your mind around a...
The Costs of Self-Publishing 101 – Taxes
Essential Tax Tips for Self-Published Authors Cliché or not, we all know the two inevitable things in this world: death and taxes. Funny enough, both of them take you by inches, nibbles, and bits at a time. Well, beating death is somebody else’s job. In this article,...
The Costs of Self-Publishing 101 – Editing
How Much Does a Book Editor Cost? What Can You Expect in Fees? Editing is the final step of self-publishing that transforms a manuscript into a novel. Or it’s the first step in turning a novel into a published work. Better yet, it’s both. That should tell you how...
The Costs of Self-Publishing 101 – Covers
How Much Does a Book Cover Design Cost? Brand new self-published authors are going into business for themselves, and that business is selling books. Mediocre covers cost you money in sales, that’s a fact. While it’s hard to overstate the importance of a cover, it’s...
