The ninth annual Smashwords End of Year Sale is now underway! This means it’s time to start celebrating your great deals with readers! Let’s talk about how you can get the most of this End of Year Super Sale!
What to Know
- The sale runs December 8 through the end of day January 1, 2026
- The shareable link to the Smashwords End of Year Sale is https://www.smashwords.com/sale
- Fun graphics and promotional language you can copy and paste into your social media and newsletter outreach can be found here https://draft2digital.com/smashwords-sale/
Let’s Make It Another Record-Breaker
Thanks to you, the last Smashwords super sale—July’s month-long Summer/Winter Sale—exceeded our expectations and was a huge record breaker for our authors.
Here are some proven tips and intel to help you get the most out of this sale:
- Readers tend to complete multiple checkouts on multiple days during our longer super sales events such as this one. They’ll appreciate reminders.
- Speaking of reminders, let’s talk timing. Customer traffic will be elevated 2-4x throughout the sale. Peak traffic is expected the first few days, first week, last week, weekends, and the final two days. Knowing these peak times helps you stage multiple marketing celebrations timed to raise your visibility during peak periods.
- Include the Smashwords End of Year Sale link (https://www.smashwords.com/sale) in all your promotions.
- Find your on-sale book(s) at the Smashwords store and share the direct link(s) with your readers in your newsletter and on all your social media platforms.
- Collaboration is fun! Promote your author friends’ books to your readers and ask your author friends to help spread the news about your books with their readers. Readers appreciate recommendations from trusted sources.
- Encourage your readers to give their favorite books of yours as gifts. Nothing soothes last-minute gift-giving panic quite like ebooks. Instantaneous gifting! Learn more about Smashwords gifting at https://www.smashwords.com/about/gifts
- Smashwords algorithm intel: Each purchase causes your book to rise in the store’s algorithm and gain a merchandising slot in the “Recent Purchases” shelf on the homepage.
- Use the official hashtag for this year’s End of Year sale while promoting the sale via social media: #EOYSale25. Throughout the sale, D2D’s marketing team will be re-sharing and amplifying such posts across our socials.
Let’s make this a Sale to remember!
The Draft2Digital Team