by Sarah Kuiken | Feb 28, 2023 | Author How-To & Mindset
If you haven’t read Part 1 of this series yet, go back and check it out! We’re sharing the best ways to make your indie author ads stand out in a crowd. Let’s jump right in! Make your ad copy “sticky” This might sound odd, but in marketing, the term “sticky” just...
by Sarah Kuiken | Feb 21, 2023 | Author How-To & Mindset
Hopefully, you already tune into our Self-Publishing Insiders live broadcasts or catch up after the fact on the podcast version. (If you don’t, sign up here to be in the know!) If you do follow Self-Publishing Insiders, you probably saw that Sam Horn joined us a few...
by Sarah Kuiken | Mar 14, 2022 | Author Essentials, Author How-To & Mindset
They say you have to spend money to make money—but that old chestnut is missing a crucial word. Really, it should say that you have to spend money wisely to make money. Not all advertising investments are created equal, and indie author marketing is no exception....
by Kevin Tumlinson | May 27, 2021 | Self Publishing Insiders Podcast
Episode Summary Writing cross-genre can be tricky. It means cultivating more than one audience, and not only writing for that audience but marketing specifically to them. Keeping all those plates spinning can be a chore, but Timothy Cerepaka has worked out a process...
