by Joshua Unruh | Jul 14, 2015 | Author How-To & Mindset
In many ways, marketing may be the most mysterious concept the self-published author faces. Even after you pierce the veil of what constitutes marketing, you have to learn other concepts like “branding,” “reach,” and “impressions.” Assuming you get your mind around a...
by Joshua Unruh | Jun 16, 2015 | Author How-To & Mindset
Anytime I see a post titled “the costs of self-publishing,” I immediately get suspicious. So often, these posts are punditry making spurious claims and connecting disparate dots of information to “prove” that self-publishing is still somehow a terrible money-making...
by Joshua Unruh | May 26, 2015 | Author How-To & Mindset
A title. Every book has one. It’s often the first thing that could grab a potential reader. But how do you know when you’ve found a good one? Should it be clever? Informative? Provocative? All of the above? And how should a self-published author best leverage the...
by Joshua Unruh | May 19, 2015 | Author How-To & Mindset
Writers write for a million different reasons, and rarely just one. For pleasure. To memorialize. To exorcise personal demons. For posterity. Because there’s a story to tell. But everyone reading this post almost certainly has one reason in common: we write to sell....
by Joshua Unruh | May 12, 2015 | Author How-To & Mindset
There is an oft-repeated comparison between self-publishing and staking a wild gamble on casino games like slot machines or roulette. The thinking goes that once you publish, you’ve paid your money and all you can do is trust your luck. This isn’t new thinking. It’s...
