The Opportunity is the Marketing

The Opportunity is the Marketing

I love authors. Being one myself, I know I’m biased. I’ll own that. But the label “author” is actually so voluminous, so broad and encompassing, that a statement like “I love authors” doesn’t narrow things down in the least. There are, after all, authors who work from...
What's Your Mountain?

What's Your Mountain?

Luck doesn’t make for a good business plan. Sure, there are some authors who have stumbled into phenomenal success, catching momentum from a passing wave that just happened to be close enough to drag them along. It happens. But it isn’t a strategy. You can never count...