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The Costs of Self-Publishing 101 - Marketing Part 2: Execution

Posted by: Joshua Unruh in The Business Side of Things 4 years ago

Last week, I explained the bare minimums of creating a brand for yourself as an author. I mentioned how logos and color schemes are vital starters, but you’ve got to take them into every aspect of how you interact with the public. I made it clear that while the brand must eventually be comprehensive – covering everything from the clothes you wear to the look of your covers, and even infiltrating specific words and how you use them in public – it doesn’t have to start out all-encompassing.

The Costs of Self-Publishing 101 - Taxes

Posted by: Joshua Unruh in The Business Side of Things 4 years ago

Cliché or not, we all know the two inevitable things in this world: death and taxes. Funny enough, both of them take you by inches, nibbles, and bits at a time. Well, beating death is somebody else’s job. I’m here to give you some very general financial planning advice for the self-published author.

The Costs of Self-Publishing 101 – Editing

Posted by: Joshua Unruh in The Business Side of Things 4 years ago

Editing is the final step that transforms a manuscript into a novel. Or it’s the first step in turning a novel into a published work. Better yet, it’s both. That should tell you how important editing is. But how much should it cost you? Would it shock you to realize that the answer depends on what you mean by editing?

The Costs of Self-Publishing 101 - Covers

Posted by: Joshua Unruh in The Business Side of Things 4 years ago

Brand new self-published authors are going into business for themselves, and that business is selling books. Mediocre covers cost you money in sales, that’s a fact. While it’s hard to overestimate the importance of a cover, it’s also hard to overestimate the value of each dollar when you’re starting a new business. So what’s a good cover worth to a newly minted self-published author?

Sales Tools - The Product Description

Posted by: Joshua Unruh in Marketing & Promotion 4 years, 1 month ago

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