by Kevin Tumlinson | Mar 15, 2017 | Author How-To & Mindset
Last time we talked about three very important bits of overhead that are essentially unavoidable in the author business. They may seem basic, but it turns out they’re a bit more complex than most authors imagine. This week we’re going to look at the scams and...
by Joshua Unruh | Jul 21, 2015 | Author How-To & Mindset
Last week, I explained the bare minimums of creating a brand for yourself as an author. I mentioned how logos and color schemes are vital starters, but you’ve got to take them into every aspect of how you interact with the public. I made it clear that while the brand...
by Joshua Unruh | Jul 14, 2015 | Author How-To & Mindset
In many ways, marketing may be the most mysterious concept the self-published author faces. Even after you pierce the veil of what constitutes marketing, you have to learn other concepts like “branding,” “reach,” and “impressions.” Assuming you get your mind around a...
by Joshua Unruh | Jul 7, 2015 | Author How-To & Mindset
Cliché or not, we all know the two inevitable things in this world: death and taxes. Funny enough, both of them take you by inches, nibbles, and bits at a time. Well, beating death is somebody else’s job. I’m here to give you some very general financial planning...
by Joshua Unruh | Jun 16, 2015 | Author How-To & Mindset
Anytime I see a post titled “the costs of self-publishing,” I immediately get suspicious. So often, these posts are punditry making spurious claims and connecting disparate dots of information to “prove” that self-publishing is still somehow a terrible money-making...