by Kevin Tumlinson | Jan 18, 2017 | Author Essentials, Author How-To & Mindset
Everything you read in last week’s post is meant to more or less get you to a base level of marketing performance. You could start and stop right there and do pretty well for yourself. But let’s take things just a smidge further. This week we’re talking about some...
by Kevin Tumlinson | Jan 12, 2017 | Author Essentials, Author How-To & Mindset
Marketing is a touchy subject for a lot of authors. Some have the mad skills of a marketing-savvy guru. Some wonder if it’s enough to be on ‘the Facebook.’ Most fall somewhere in the middle. But regardless of where you are on the spectrum, there are strategies you can...
by Kevin Tumlinson | Oct 26, 2016 | Author How-To & Mindset
If you’ve been in self-publishing for more than a few minutes, it’s likely you’ve heard the term “author platform.” In simplest terms, an author platform is your ability to sell books because of who you are and who you are connected to. This week, we’re taking a look...
by Kevin Tumlinson | Nov 12, 2015 | Features & Walk-Thrus, Knowledge Base
One tool we offer that we want our authors to consider is our New Release Notifications tool. Building a mailing list is one of the most important things a self-published author can do to turn her successes into a real career. Discovery is the biggest challenge for...
by Joshua Unruh | Jul 21, 2015 | Author How-To & Mindset
Last week, I explained the bare minimums of creating a brand for yourself as an author. I mentioned how logos and color schemes are vital starters, but you’ve got to take them into every aspect of how you interact with the public. I made it clear that while the brand...
