Viewing posts tagged Self-Publishing

Use Pre-Orders to Build Buzz (and Test Marketing)

This week’s post includes heavy contributions from D2D’s own Steed Brown, Operations Manager (and all-around awesome guy!)

Capture Readers With Better Book Descriptions (For Fiction)

A good book description captures the reader, and won't let them go—like an octopus with dependency issues.There are a lot of tools in the publishing tool belt, and each has its own unique purpose and strength. Few, though, have more sway over a would-be reader than the book description.

Intentional Branding

I’ve written before on the importance of a brand in the marketing scheme of a self-published author. That post is still a good primer for the bare basic concepts of branding. It’s full of good advice that boils down to “make conscious choices about your brand and then implement them in ways that are true to the brand.” Or, to put it shorter, make your branding intentional. Brand with intent.

Do You Dogfood?

Although I draw from expertise throughout our company, you’ve mainly heard directly from me on this blog so far. Today, though, you have the good fortune of hearing the thoughts of Steed Brown, our Operations Manager. He’s a smart guy with a lot of interesting thoughts who is definitely the grease that keeps the D2D machine rolling. Steed has kind of a weird question to ask you. He wonders…do you dogfood?

The Costs of Self-Publishing 101 - Marketing Part 2: Execution

Last week, I explained the bare minimums of creating a brand for yourself as an author. I mentioned how logos and color schemes are vital starters, but you’ve got to take them into every aspect of how you interact with the public. I made it clear that while the brand must eventually be comprehensive – covering everything from the clothes you wear to the look of your covers, and even infiltrating specific words and how you use them in public – it doesn’t have to start out all-encompassing.

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