Viewing posts tagged Self-Publishing

How to build your author platform (starting where you are)

Posted by: Kevin Tumlinson in Feature Highlight, How-To, Marketing & Promotion 2 years, 1 month ago

If you’ve been in self publishing for more than a few minutes, it’s likely you’ve heard the term “author platform.” In simplest terms, an author platform is your ability to sell books because of who you are and who you are connected to.

Use Pre-Orders to Build Buzz (and Test Marketing)

Posted by: Kevin Tumlinson in Feature Highlight, How-To, Marketing & Promotion 2 years, 1 month ago

This week’s post includes heavy contributions from D2D’s own Steed Brown, Operations Manager (and all-around awesome guy!)

Capture Readers With Better Book Descriptions (For Fiction)

Posted by: Kevin Tumlinson in Pro Publishing 2 years, 3 months ago

There are a lot of tools in the publishing tool belt, and each has its own unique purpose and strength. Few, though, have more sway over a would-be reader than the book description.

Intentional Branding

Posted by: Joshua Unruh in Marketing & Promotion 3 years, 4 months ago

I’ve written before on the importance of a brand in the marketing scheme of a self-published author. That post is still a good primer for the bare basic concepts of branding. It’s full of good advice that boils down to “make conscious choices about your brand and then implement them in ways that are true to the brand.” Or, to put it shorter, make your branding intentional. Brand with intent.

Do You Dogfood?

Posted by: Joshua Unruh in Special Guest Post 3 years, 4 months ago

Although I draw from expertise throughout our company, you’ve mainly heard directly from me on this blog so far. Today, though, you have the good fortune of hearing the thoughts of Steed Brown, our Operations Manager. He’s a smart guy with a lot of interesting thoughts who is definitely the grease that keeps the D2D machine rolling. Steed has kind of a weird question to ask you. He wonders…do you dogfood?

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