Now is the time to start telling your readers where to find your books in the Smashwords Summer/Winter Sale!
Here’s What You Need to Know
- The sale runs from July 1 to July 31.
- The shareable link to the Smashwords Summer/Winter Sale carousels:
https://www.smashwords.com/shelves/promos - Find swipe copy and images to use in your email(s) and social media posts here: https://www.draft2digital.com/smashwords-sale/
Some Tips for Promoting Your Books during the Summer/Winter Sale
- Historically, the first week and last weeks of the Summer/Winter Sale are the strongest, so promote early and often!
- Speaking of promoting often, readers return to the sale multiple times during a month-long sales event. They’ll appreciate weekly reminders.
- Send the Smashwords sale link to your email newsletter.
- Find your on sale book(s) and share the direct link with your readers.
- Share the links on all your social media platforms.
- Ask your author friends to help spread the news with their readers.
- Promote your author friends’ books to your readers.
- Even if your readers have already bought your book, no worries! You can encourage them to give your books as a gift (Learn more at: https://www.smashwords.com/about/gifts)
- Use the official hashtag for this year’s Summer/Winter Sale while promoting the sale via social media: #SWSale2025.
We have thousands of authors and books participating in the sale, and that’s great news for you! The more readers who drop in, the greater the chances they’ll discover your books.
Smashwords super sales are super because of the collaborative promotional efforts of all our amazing authors. Let’s do this!