In 2017, we focused all of our development power and energy on building as many new things for the indie author community as possible. The result was dozens of amazing tools and resources that help make it so much easier to build and grow your author career.
Now, we’re turning all that attention and energy to tackling one of the biggest challenges an indie author can face: Discoverability.
The idea is simple, the impact is huge
Discoverability means making your books easy for readers to find. It’s one of the primary goals of marketing, and for authors it can be the difference between having a hobby and having a career.
After all, you can perfect your craft, invest in professional editing and covers, get your manuscript converted to a professional-looking eBook or print layout, and distribute it to some of the biggest online retailers on the planet—but if no one knows it’s there, the sales won’t come.
Solving the challenge of discoverability isn’t going to be easy, and it’s not going to happen overnight. But we’re taking aim at it with the same problem-solving skills and expertise that have made Draft2Digital the best eBook distribution service on the planet.
In other words, we got this.
If you’ve been with us for a while, you’re already familiar with Books2Read. It’s currently the home of one of our favorite tools: Universal Book Links (UBLs).
Since introducing them in 2016, now have thousands of UBLs out in the wild, used by authors to promote their books on websites, in social media, in podcasts and videos, even on printed materials. They’re evergreen links that take your readers to everywhere your book is sold online, with a single, customizable URL.
That was just the first step, though. Now, with 2018 ahead of us, we have bigger plans.
Books2Read will become our reader-centric source for indie author discoverability.
We’re going to build a platform that helps promote your books to the readers who will love them!
Here’s what we have in store for the next year of development:
- UBL Search Filtering—We’ve already started! As we wrapped up 2017, we added a new feature to our UBLs that authors have had on their wish list. Now you can quickly search through your UBLs to find just the one you need, to check data, add new storefronts, or make any other changes quickly.
- Author Pages—Another in-demand feature, and one we’re very excited to offer! Author Pages will give you a single platform for directing readers to your work, complete with an author bio and photo, and a list of your books that will be updated as your catalog grows! This can be your home online, and a central place for readers to find you, without the cost and overhead of creating a website.
- Book Tabs—You’ll never have to worry about manually creating book pages again. Book Tabs will let readers learn more about your book, and they’ll find a Universal Book Link that lets them pick it up anywhere they prefer to buy eBooks online! Your book will be beautifully presented, with a cover image and description, and with a UBL to make it fast and easy for readers to get their hands on it. Plus, you’ll have all of the data that UBLs provide, as well as their ability to include affiliate links from various retailers.
- Custom Bookshelves—You’ll be able to group your books together any way you like! Segment them into series, genre, co-author, preferred reading order, even the color of the covers if you want—it’s all up to you!
- Improved UBL Analytics—More data means more control, and UBLs will be getting an overhaul to provide you with better analytics. Get a deeper insight into your readers, their habits, and their preferences!
- More. So much more. Both in the spotlight and behind the scenes, Books2Read is evolving, with new features and resources that will make it much easier for readers to discover your work.
Over the next year, we’ll be turning out these features and more, as rapidly as we can make them ready, with an eye toward making your author life easier and your author career more successful.
We’re gearing up for 2018 to be the Year of Discoverability. And we can’t wait to see what it means for the indie author community.
By the way, be sure to follow us online, to keep up to date with the latest on what we’re doing: