by Kevin Tumlinson | Oct 13, 2015 | Author How-To & Mindset, Features & Walk-Thrus
One of the most common questions we’re asked by writers considering our service is, “What will you do to help me promote my book?” That expectation surprised us at first; we’re not a publisher, we’re a distributor, and traditionally the only promotion a publisher...
by Joshua Unruh | Aug 18, 2015 | Author How-To & Mindset
Hopefully, after last week’s post, you have a better grasp of the concept of intentional branding. Now we can transition to using Strategic Branding to your advantage. You now see how, with planning and purpose, a brand can work from basic concepts like a deceptively...
by Joshua Unruh | Aug 11, 2015 | Author How-To & Mindset
I’ve written before on the importance of a brand in the marketing scheme of a self-published author. That post is still a good primer for the bare basic concepts of branding. It’s full of good advice that boils down to “make conscious choices about your brand and then...
by Joshua Unruh | Aug 4, 2015 | Author How-To & Mindset
Recently, I visited an author’s conference that had a plethora of workshops and panels as part of its lineup. Always curious what others are saying about my area of expertise, I visited two different panels on the topic of branding yourself as a self-published author....
by Steed Brown | Jul 28, 2015 | Author How-To & Mindset
Although I draw from expertise throughout our company, you’ve mainly heard directly from me on this blog so far. Today, though, you have the good fortune of hearing the thoughts of Steed Brown. He’s a smart guy with a lot of interesting thoughts, and he has kind of a...
by Joshua Unruh | Jul 21, 2015 | Author How-To & Mindset
Last week, I explained the bare minimums of creating a brand for yourself as an author. I mentioned how logos and color schemes are vital starters, but you’ve got to take them into every aspect of how you interact with the public. I made it clear that while the brand...
