The Costs of Self-Publishing 101 – Marketing Part 1: Branding
In many ways, marketing may be the most mysterious concept the self-published author faces. Even after you pierce the veil of what constitutes marketing, you have to learn other concepts like “branding,” “reach,” and “impressions.” Assuming you get your mind around a...
The Costs of Self-Publishing 101 – Taxes
Essential Tax Tips for Self-Published Authors Cliché or not, we all know the two inevitable things in this world: death and taxes. Funny enough, both of them take you by inches, nibbles, and bits at a time. Well, beating death is somebody else’s job. In this article,...
The Costs of Self-Publishing 101 – Editing
How Much Does a Book Editor Cost? What Can You Expect in Fees? Editing is the final step of self-publishing that transforms a manuscript into a novel. Or it’s the first step in turning a novel into a published work. Better yet, it’s both. That should tell you how...
The Costs of Self-Publishing 101 – Covers
How Much Does a Book Cover Design Cost? Brand new self-published authors are going into business for themselves, and that business is selling books. Mediocre covers cost you money in sales, that’s a fact. While it’s hard to overstate the importance of a cover, it’s...
Introduction to the Costs of Self-Publishing 101
Anytime I see a post titled “the costs of self-publishing,” I immediately get suspicious. So often, these posts are punditry making spurious claims and connecting disparate dots of information to “prove” that self-publishing is still somehow a terrible money-making...
Special Guest Post – Mark Dawson on Facebook Advertising
Recently we attended BookExpo America and UPublishU, a large publishing-industry conference and tradeshow. While there, we had the opportunity to host a panel that included the talented and wonderful AD Starrling. Dr. Starrling talked with great excitement about Mark...
