by Kevin Tumlinson | Nov 3, 2016 | Author How-To & Mindset
Every word you write is meant for someone. All writing has a target audience. And the more specific your idea of that someone, the more impact your writing can have. Identifying and defining your ideal reader, then, is an exercise in honing and improving your craft....
by Kevin Tumlinson | Oct 26, 2016 | Author How-To & Mindset
If you’ve been in self-publishing for more than a few minutes, it’s likely you’ve heard the term “author platform.” In simplest terms, an author platform is your ability to sell books because of who you are and who you are connected to. This week, we’re taking a look...
by Kevin Tumlinson | Aug 2, 2016 | Announcements, Features & Walk-Thrus, Press Release
Draft2Digital introduced Books2Read a year ago, as a first step toward providing authors with more and better tools and resources. Now, as part of Books2Read, we’re thrilled to announce Universal Book Links (UBLs). One of the biggest pain points plaguing all...
by Joshua Unruh | Jul 21, 2015 | Author How-To & Mindset
Last week, I explained the bare minimums of creating a brand for yourself as an author. I mentioned how logos and color schemes are vital starters, but you’ve got to take them into every aspect of how you interact with the public. I made it clear that while the brand...
by Joshua Unruh | Jul 14, 2015 | Author How-To & Mindset
In many ways, marketing may be the most mysterious concept the self-published author faces. Even after you pierce the veil of what constitutes marketing, you have to learn other concepts like “branding,” “reach,” and “impressions.” Assuming you get your mind around a...
