by Kevin Tumlinson | Mar 10, 2017 | Author How-To & Mindset
One of the burdens shouldered by indie authors is the overhead of the business. With a traditional publishing contract, some of that overhead is mitigated. The author isn’t asked to cover overhead and pay directly for cover design, layout, or distribution—though...
by Joshua Unruh | Aug 18, 2015 | Author How-To & Mindset
Hopefully, after last week’s post, you have a better grasp of the concept of intentional branding. Now we can transition to using Strategic Branding to your advantage. You now see how, with planning and purpose, a brand can work from basic concepts like a deceptively...
by Joshua Unruh | Aug 11, 2015 | Author How-To & Mindset
I’ve written before on the importance of a brand in the marketing scheme of a self-published author. That post is still a good primer for the bare basic concepts of branding. It’s full of good advice that boils down to “make conscious choices about your brand and then...
by Joshua Unruh | Aug 4, 2015 | Author How-To & Mindset
Recently, I visited an author’s conference that had a plethora of workshops and panels as part of its lineup. Always curious what others are saying about my area of expertise, I visited two different panels on the topic of branding yourself as a self-published author....
