The end of the year is fast approaching, and while we’re excited for what 2024 has in store, we’re still ready to send 2023 off with a proper celebration. It’s time for our annual End of Year Sale at Smashwords!

The 2023 End of Year Sale is running from December 15th through January 1st. Our annual sales continue to be the most successful sales opportunities for our authors at Smashwords, so now is the best time to sign up and prepare to promote your books to readers.

You can sign your books up for this upcoming sale from your “My Books” page on your Draft2Digital account. Once you’re signed up, this is a page where we have some resources to get you started with promoting the event.

How to Promote Your Participation in the Upcoming End of Year Sale as an Author

  • Don’t change your price — If you want to add a coupon or make a price change, DON’T. We will be handling your discount at Smashwords on your behalf.
  • Share the News With Your Newsletter — Newsletters and email mailing lists are a fantastic way to get your most devoted fans invested. Let them know what to expect and how they can take part in the excitement.
  • Promote on Social Media — If you are on social media, now is the best time to schedule posts to go live during the Summer/Winter Sale. We have included some post templates and graphics below, but some things to keep in mind:
    • Before December 15. Share on Social Media that you have an upcoming promotion to build anticipation and interest.
    • During the Sale, make posts that include a link to a sales page. Social media posts only do so much if you aren’t directing your readers to your books!
    • Use appropriate hashtags and tags. For this event, we recommend using the hashtags #SmashwordsEoYSale and #Smashwords. You can also tag us in your social posts!
  • Update your Bios and Webpages — When people visit your profile or website, you want them to know your books are currently involved in an exciting promotion. Make sure the details are prominently featured to encourage readers to check it out.

Promotional Graphics for the 2023 End of Year Sale

Our graphic artist has created some stunning graphics you can use when promoting your books as part of the Summer/Winter Sale!

A Banner Graphic (Best used for Emails and Blogs)

A Rectangle Graphic (Best for Social Media Sites like Facebook and Twitter)

Square Graphic Promoting Your Book Discounts (Perfect for Instagram)

Swipe Copy

Here are some text templates (or “copy”) that you can “swipe” to use in your marketing. You can use them as is or update them, but please remember to change “My Book Title” to the title of one of your books.

Email Copy

Hello, Readers!
I’m excited to announce that my book, My Book Title, will be available as part of a promotion on Smashwords through January 1 as part of theirEnd of Year Sale 2023! This is a chance to get my book, along with books from many other great authors, at a discount so you can get right to reading
You will find the promo here starting on December 15, so save the link:
Please share this promo with friends and family. You can even forward this email to the avid readers in your life!
Thank you for your help and support!
Happy reading!

Social Media BEFORE December 15

I’m excited to announce my book, My Book Title, will be promoted on @Smashwords as part of their End of Year Sale 2023 starting on December 15! Be sure to follow me for more updates and links to the promotion for my books and many more! #SmashwordsEoYSale #Smashwords

Social Media – Promoting a Specific Book DURING the End of Year Sale (Dec 15-Jan 1)

Now is your best chance to find my book, My Book Title, available for a promotional price at @Smashwords as part of their End of Year Sale 2023! Find my book and many more at through January 1! #SmashwordsEoYSale #Smashwords

Social Media – All Your Books are On Sale DURING the End of Year Sale (Dec 15-Jan 1)

Now is your best chance to find my entire ebook collection for a promotional price at @Smashwords as part of their End of Year Sale 2023! Find my books and many more at through January 1! #SmashwordsEoYSale #Smashwords

We’re excited for this year’s seasonal sale and look forward to seeing your book on our promotional shelves at Smashwords!