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The Best Advertising Investments for Indie Authors

The Best Advertising Investments for Indie Authors

by Sarah Kuiken | Mar 14, 2022 | Author Essentials, Author How-To & Mindset

They say you have to spend money to make money—but that old chestnut is missing a crucial word. Really, it should say that you have to spend money wisely to make money. Not all advertising investments are created equal, and indie author marketing is no exception....
Zero to Indie Author: Market Research

Zero to Indie Author: Market Research

by Sarah Kuiken | Feb 14, 2022 | Author Essentials, Author How-To & Mindset

Market research is an easy step to overlook, especially for newbie authors like me. After all, it feels like it might impact artistic integrity to check out what readers are buying before you publish … Right? It all depends on your approach. (Which is not to say that...
Everything You Need to Know About Indie Author Marketing

Everything You Need to Know About Indie Author Marketing

by Sarah Kuiken | Jan 31, 2022 | Author How-To & Mindset

We field a lot of questions here at Draft2Digital headquarters, but if we were to group them all by category, most would fall under the heading of indie author marketing. Or, put more simply, “How should I market my books as an indie author?” If writing a book can be...
2021: The Year of More Author Reach

2021: The Year of More Author Reach

by Kevin Tumlinson | Jan 4, 2022 | Industry Insight, Year in Review

Every year has its ups and downs, its challenges and its victories. And we all began 2021 with a minimum hope that, once we came to the end of it, we’d be able to say “At least it wasn’t 2020.” As it turns out, 2021 started a little rough, and had some valleys for us...
Universal Book Links Now Include PRINT Links

Universal Book Links Now Include PRINT Links

by Mark Leslie Lefebvre | Oct 27, 2021 | Announcements, Books2Read Promotions, D2D Print, Press Release

When we launched Books2Read and the ability for authors to freely create Universal Book Links (UBLs) for their Ebooks, we always meant for it to be truly universal. We made sure our links are retail platform inclusive and geo-targeted, which automatically routes...
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